Expanding into the CA and UK marketplaces presents a strategic opportunity to tap into diverse consumer bases and strengthen brand presence internationally. Learn how ExpressMed Partners helped one of their Partners maximize growth and compete in these key markets.
Challenge
A leader in precision fertility tracking technology has successfully expanded across Amazon marketplaces with the strategic support of ExpressMed Partners. Together, they have driven growth in the US, UK, and most recently, Canada. While Amazon US remains the largest revenue driver, ExpressMed Partners played a pivotal role in identifying and executing cost-effective strategies to tap into the UK and Canada’s emerging market potential. By navigating marketplace complexities and managing regional demand, ExpressMed Partners has accelerated expansion and maximized profitability.
Amazon Marketplace Comparison
Among the top five Amazon marketplaces, Canada stands out as the fastest-growing, making it an attractive opportunity for sellers. Between 2022 and 2023, Canada led with a growth rate of +11.3%, outpacing the UK’s +5.3%. Recognizing this trend, ExpressMed Partners helped strategically position products to capitalize on Canada’s high-growth trajectory.
Partner’s Performance & ExpressMed Partners’ Strategic Impact
Though the UK and Canada currently contribute ~6% of total revenue, ExpressMed Partners’ strategic oversight has been instrumental in accelerating success in new markets. Notably, while it took four years to establish a five-digit average monthly revenue in the UK, ExpressMed Partners helped achieve similar results in Canada within just one year—without any initial advertising investment.
Partner’s 2024 revenue contribution perspective:
AMZ US: 94% of total revenue
AMZ UK: 5% (converted to USD) of total revenue
AMZ CA: 1% (converted to USD) of total revenue
Launch Timeline:
AMZ US: Launched July 2019
AMZ UK: Launched February 2020
AMZ CA: Launched February 2024
Execution & Future Growth
ExpressMed Partners designed a phased approach for Canadian expansion, prioritizing organic conversion tracking before investing in paid advertising. Due to Canada’s stringent medical device certification requirements, ExpressMed Partners advised a strategic delay in advertising until full regulatory compliance was achieved. This data-driven approach resulted in strictly organic revenue that exceeded the UK’s initial four-year performance—positioning Amazon CA as the fastest-growing international market.
Impact
ExpressMed Partners has been instrumental in helping this fertility tracking brand expand and thrive in new Amazon marketplaces. By leveraging expertise in regional demand forecasting, cost-effective expansion strategies, and compliance navigation, ExpressMed Partners has accelerated marketplace penetration and profitability. While the US remains the primary revenue driver, Canada’s rapid organic growth indicates high potential for surpassing UK performance. As global strategy continues to evolve, ExpressMed Partners’ strategic insights will serve as a blueprint for unlocking further opportunities across international Amazon marketplaces.
