Dr. Ginger’s Coconut Oral Products are all-natural, organic, and cruelty-free oral hygiene products. These products are made with coconut oil, a powerful natural ingredient that is a safe and effective alternative to traditional oral hygiene products.
Challenge
Dr. Ginger’s only had one person leading the overwhelming task of managing all aspects of their Amazon account. With an abundance of unauthorized resellers, incorrect listing variations and the need for catalog creative alignment, Dr. Ginger’s partnered with ExpressMed to help accelerate their stagnant sales.
Within the first 3 months of working with ExpressMed, Dr. Ginger’s has seen a 110% increase in revenue. ExpressMed started by focusing on the policing phase notifying all unauthorized resellers of Dr. Ginger’s newly protected marketplace. Additionally, ExpressMed’s brand management team worked on accurately classifying product listings, consolidating multiple-pack listings into variations, correcting SRPs, and incorporating cross-promotional opportunities for the catalog. As a result of these efforts, Dr. Ginger’s achieved a 66% lift in units ordered and a 170% increase in advertising revenue during the first 90 days of the partnership.
APPROACH
The ExpressMed Partner program has established a robust brand enforcement process that has successfully removed unwanted sellers from the marketplace. The brand management team consistently monitors and regulates Dr. Ginger’s listings to guarantee product authenticity and improve product reviews. The increase in Amazon revenue was largely attributed to properly grouping the product lines in their respective variations. Showcasing all purchasing options on a single product detail page enabled us to maximize the return on advertising investments while simultaneously enhancing the customer experience.
IMPACT
Dr. Ginger’s rapid growth on Amazon can be attributed to a controlled marketplace, organized variations, and optimized advertising campaigns. As the advertising team expands into different promotional campaigns, ExpressMed aims to protect branded searches and target historically high-converting keywords for our top selling products. ExpressMed expects the Dr. Ginger’s brand to see exponential revenue growth and a stronger platform brand presence.
MARKETPLACES
Amazon US
Walmart
ExpressMed
SERVICES
Brand Enforcement
Variation Build-out
Inventory Forecasting
Advertising
Brand Management
Partner since
November 2022
Seller category
Health & Household