Due to differing regulatory standards across marketplaces, the ExpressMed Production team collaborated closely with Amazon’s compliance teams to ensure Embr’s products adhered with local safety standards, obtained the necessary documentation, and met the packaging requirements specific to each territory. With international marketplace eligibility in place, the ExpressMed Partner’s Operations team analyzed the most efficient process to transport product overseas and effectively manage the intricacies of tax codes and customs. 

Once compliance and logistics were established, the brand management team began A/B testing, tailoring the marketing and messaging within the listings to address specific pain points per customer demographic. The ExpressMed Partners team continues to gather marketplace data to identify high-ROI keywords, enhance customer experience with educational content, and maintain Embr’s competitive edge as the brand grows in these regions.

The expansion to Amazon Canada and Amazon UK has been a resounding success, with the Embr Wave becoming the top-selling personal thermal wearable in both marketplaces. By localizing product listings, customizing advertising strategies, and continuously optimizing listing content, the ExpressMed Partners team has driven significant brand awareness and market penetration. Embr Labs has also gained valuable insights into local customer preference, shopping behavior, and purchasing patterns, allowing the company to refine its marketing strategies and product offerings for sustained growth in these international markets.