Exsens is a French sexual wellness company that specializes in creating high-quality, natural products to promote well-being and pleasure. Made by women, for women, Exsens entire line is made from 100% vegan ingredients and packaged in functional, elegant, BPA-free packaging.
Challenge
As a newer brand to Amazon, Exsens faced several challenges when introducing their brand into a saturated market. They needed to differentiate from other sexual wellness brands, establish itself as a premium brand that offered unique and high-quality products, and build a following to establish credibility. With zero-bandwidth, a lack of internal resources, and a need to increase sales, Exsens was in search for a partner.
Since joining ExpressMed’s Partners Program, Exsens saw a 554% increase in sales in the first year. The goal was to focus on driving visibility and establishing brand equity by using premium, yet playful creative content, building informative and story-driven product detail pages, and targeting niche keyword phrases. Additionally, the brand management team focused advertising efforts on incentivized promotions for increased basket-building opportunities, as well as capitalizing on seasonal campaigns.
APPROACH
Establishing a sexual wellness brand on Amazon proved to be a difficult task due to regulatory policies and advertising restrictions. It was crucial to build a comprehensive creative approach and advertising strategy that adhered to Amazon’s rigorous policies. With branding initiatives completed, the advertising team focused on category positioning, targeted keywords, and testing new Sponsored Display campaign releases to leverage industry patterns and trends. ExpressMed increased brand store impressions and improved the AOV by correctly identifying Exsens’ targeted audience.
IMPACT
Today, Exsens continues to grow and innovate. Within a few years, ExpressMed has helped to establish Exsens as a leading brand in the sexual wellness category. Their loyal customer base continues to engage with Exsens through Amazon Lives and Amazon Posts. ExpressMed continues to focus on improving the customer journey with content optimizations and executing a revenue-driving strategy.
MARKETPLACES
Amazon US
Walmart
ExpressMed
SERVICES
Creative Suite
Inventory Forecasting
Advertising
Brand Management
Partner since
September 2020
Seller category
Health & Household