Mira is the first FDA and CE registered comprehensive women’s health monitoring platform with 99% accuracy in clinical trials. Mira brings the accuracy of lab tests to the comfort of your home, empowering women with the information needed to determine their fertility window.
Challenge
Prior to becoming an ExpressMed Partner, Mira was struggling to keep up with Amazon’s ever changing eco-system. Mira was experiencing a plateau in sales, and knew they lacked the bandwidth and knowledge to expand in a highly competitive market.
After partnering with ExpressMed, Mira Fertility saw an increase in sales by 425% in their first year, and has seen consistent YoY growth with the support of ExpressMed’s knowledgeable brand management team. By revamping Mira’s online presence with advanced listing optimizations, informative A+ content, engaging storefront creation, and a strategic advertising plan, Mira has emerged as a leading fertility monitor brand on Amazon US and UK.
APPROACH
To successfully launch a new fertility brand with a high price point, it was essential to develop a comprehensive omni-channel strategy. As experts in e-commerce, the brand management team took the lead in identifying short term opportunities, as well as planned for long term growth. By implementing Amazon best practices and leveraging new tactics, such as exclusive beta-programs and customer acquisition initiatives, the team was able to broaden our audience and help educate potential customers about the benefits of choosing Mira over competing brands. ExpressMed established trust and built consumer’s confidence in the Mira brand.
IMPACT
To successfully launch a new fertility brand with a high price point, it was essential to develop a comprehensive omni-channel strategy. As experts in e-commerce, the brand management team took the lead in identifying short term opportunities, as well as planned for long term growth. By implementing Amazon best practices and leveraging new tactics, such as exclusive beta-programs and customer acquisition initiatives, the team was able to broaden our audience and help educate potential customers about the benefits of choosing Mira over competing brands. ExpressMed established trust and built consumer’s confidence in the Mira brand.
MARKETPLACES
Amazon US
Amazon UK
Walmart
ExpressMed
SERVICES
Creative Suite
Inventory Forecasting
Advertising
Brand Management
Partner since
July 2019
Seller category
Health & Household