To overcome these challenges, Think Smarter Products joined forces with ExpressMed Partners to transform its Amazon business. ExpressMed Partners understood establishing a solid foundation is crucial for achieving sustainable e-commerce growth. Leveraging its e-commerce expertise, the ExpressMed Partners team conducted a comprehensive analysis of the hypochlorous acid (HOCl) market on Amazon to identify opportunities to strategically position the Think Smarter brand.

ExpressMed’s Creative Team stepped in to provide guidance on labeling standards, develop a comprehensive brand style guide, and redesign all customer-facing content to enhance the brand’s appeal. Once the revised brand strategy was implemented, ExpressMed leveraged its network of third-party agencies to capitalize on TikTok’s viral marketing platform. By captivating millions of viewers with influencer marketing campaigns, Think Smarter Products flew off the shelves, and monthly sales grew from $0 to $100,000 within six months.

ExpressMed Partners’ tailored approach drove the brand’s success by leveraging TikTok traffic. They collaborated with TikTok influencers who aligned with Think Smarter’s mission and audience, creating authentic and engaging content that highlighted the product’s versatility. This effort resulted in multiple viral videos. To convert TikTok-driven traffic into sales, ExpressMed Partners launched targeted Amazon Sponsored Products campaigns featuring limited-time discounts and promotions. Meanwhile, the operations team integrated Amazon’s inventory systems to ensure seamless stock replenishment, prevent sellouts during viral spikes and forecast demand by monitoring trends.

Amazon sales grew by 300% in the first six months following the TikTok campaign. Key products ranked as Best Sellers in their category within weeks, and organic search visibility increased dramatically due to consistent traffic and reviews. Thousands of new customers were introduced to the brand through TikTok and converted on Amazon, while repeat purchase rates rose significantly due to a positive customer experience. By partnering with ExpressMed Partners and leveraging TikTok influencers, Think Smarter Products achieved unprecedented growth, setting a new standard for how brands can thrive in the digital age.